| Here’s what
to expect when you fasten your seat belt — and some tips to make the most
of the ride.
Flying is cheaper — sort of.
True, low-cost fares (the ones advertised) have
declined over the years, but the price of “full fare” seats has increased
dramatically. TIP: Book early — airlines
sell only a limited number of seats at their lowest prices, and they sell
out fast.
Go to the head of the classes.
Behind the curtain shielding first and business
classes from coach, there’s more happening than free drinks. On Virgin
Atlantic Airways, Upper Class passengers have a bar and lounge, plus massage
and manicure services.
TIP: Use frequent-flier miles to upgrade.
Making time fly.
People want more entertainment these days, and
the airlines are accommodating that need.  Virgin Atlantic features
seat-back videos for every passenger. American Airlines introduced DVD
players in first and business class on selected international flights.
Even little things keep passengers amused: Air Tahiti Nui hands out Tahitian
punch and tiare blossoms.TIP: BYOB — books, that is; a book on tape
can make a flight go super fast.
Angst in the air.
Passenger complaints are at record highs, up a
staggering 86.6 percent from 1998, according to the Department of Transportation.
Reported “flightmares”: delays, lost baggage, being bumped off the flight.
You’re best off if you expect a full airplane and delays. TIP:
Avoid rush hours. These tend to be fully booked — or overbooked. Also,
protect your positive attitude. Bring along the things you’ll need in case
of emergency: your travel agent’s card and the airline’s 800-number (in
case a flight is canceled or delayed), and a snack (in case a delay ends
in a blood-sugar crisis).
The squish factor.
Try this: Place a foot-long ruler on your lap.
Add on two inches or so on each side. Tah-dah! You are looking at the width
of an economy-class seat. TIP: Ask for bulkhead or exit-row seats, which
have a few extra inches of legroom.
Decreased competition.
Mergers, partnerships, alliances, code-sharing:
all these buzzwords mean that there are fewer airlines today. Some ramifications
are good —  code sharing agreements between U.S. carriers and foreign
airlines allow passengers to travel abroad with a single ticket, for example.
However, reduced competition can add up to higher prices. TIP: If you’re
flying abroad, ask if you’ll be transferring to a “partner” airline en
route — it can be a long jog from one airline’s terminal to the next.
Surfing the skies.
An estimated 40 percent of travelers are using
the Internet for trip planning — but, interestingly, only about 2 percent
of all airline tickets are bought online. TIP: Use a good travel agent
— you’ll save time and money. As more customers seek out the “cheap seats,”
they’ll be harder to secure.
Ticketless travel.
Some domestic airlines report that up to half
of all passengers now use e-tickets (electronic tickets), where you show
up at the airport with your credit card instead of a paper ticket to claim
your seat.  Usually, e-tickets work just fine — unless a flight
gets cancelled and you have to change airlines. But IBM and the airline
industry are collaborating on technology that would eliminate these snafus.
TIP:
Be prepared for the occasional e-ticket glitch; leave extra time.
On the horizon.
With air travel now a popular mode of transport
for people all over the country, we can expect airlines to branch out and
start flying to more of the smaller airports. Ticket prices in all classes
will continue to increase, but first-class amenities will make flying down-right
deluxe for those who are willing to pay: some airlines are evaluating the
possibility of adding perks like health clubs, showers, rooms and private
bedrooms (on the plane!) for their longer flights.  Not a bad way
to travel!
by Risa R. Weinraub
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